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FTC Releases Final Privacy Report: It’s ‘Game On’ Since the EU and White House Weighed in Earlier This Year

Posted in Data Privacy

By Dan Caprio

Today, the Federal Trade Commission released its long awaited final privacy report.

Entitled, “Protecting Consumer Privacy in an Era of Rapid Change: A Proposed Framework for Businesses and Policymakers,” the paper contains recommendations from the FTC that Congress “consider enacting general privacy legislation” consistent with the Obama Administration’s call for a consumer privacy bill of rights last month and advocates for legislation on data security and breach notification legislation, and a new call to regulate data brokers.

The final Commission report reiterates three main themes from the December 2010 staff privacy report, including privacy by design, simplified choice, and greater transparency.

The FTC will continue to focus on implementing Do-Not-Track mechanisms, exploring mobile applications, enforceable codes of conduct working with the Department of Commerce, and holding a workshop later this year on large platform providers.

Today’s FTC proposal represents the beginning of a new, more concrete phase of the ongoing transatlantic privacy dialogue that will play out in the next 12-18 months in Washington, DC and in Brussels. Expect there to be many fits and starts along the way on both sides of the pond as respective proposals are considered and amended.